Chase Murdock is CEO of Decada Group — a long-term holding company that acquires and permanently owns community businesses across Utah.

Decada Group’s portfolio spans fine art, bespoke suiting, accounting, consulting, the construction trades, and Durable — Utah’s business commons, a membership community for business owners.

Once a venture-or-bust operator chasing fast growth and exits, Chase shifted to a more intentional approach. Decada reflects that shift — permanently owning and stewarding businesses that matter and last, without outside investors or pressures.

He serves on the boards of GREENbike and the Edison House Business Owner Club and writes Local Legends, a newsletter for entrepreneurs who value durability and craftsmanship.

Chase and his son spend their time traveling and exploring Utah’s outdoors — running, skiing, surfing, and sailing.

You can find him on Twitter, LinkedIn, and at Local Legends.